Author Archives: Michelle Cubas


Entrepreneur Shuffle

26 Nov 13
Michelle Cubas
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Here are several lessons learned along the journey of entrepreneurism:

  • People are limited by what they know. After 13 years in large corporations, I knew I could serve SOHO businesses and entrepreneurs more effectively as my own company. Positive Potentials LLC was born out of that burning desire. 
  • Freedom is a personal value for me. It was freedom to make decisions, not free time! When driven by a passion for one’s work, it’s not work (Confucius said that), but the hours can take over one’s life. Time management is a huge challenge.
  • The biggest challenge starting out was to get the word out. Interestingly, people I previously worked with began to hire me because they enjoyed working with me. Marketing was the answer to create sustainability.
  • I networked morning, noon and night to create a presence and personna for Positive Potentials. I was able to receive feedback on how people perceived business coaching and where the gaps were in their businesses—I was curious and I did more listening than talking.

Certain truths became self-evident (smile):
Coaching shortens your learning curve—The one with the shortest learning curve LEADS!™

  • People start businesses but run them like a hobby.
  • My clients didn’t have time to go back to school to learn what they needed to know; business coaching filled many gaps for them in the business process from accounting through marketing.
  • Coaching provided a safe, non-judgmental space for quick learning. The information was useful and immediately applicable to the entrepreneur’s issues. In fact, I formulated a body of work called the EMBA Program that ultimately became a 12-week certification process for small business owners.
  • Entrepreneurs I coached were great at what they wanted to do. I called them my Widget Makers.

The flip side, though, was they hadn’t a clue how to run a business. With a fierce resistance to hire expertise, once entrepreneurs connect value to coaching, they love it and welcome the shared experience.

See if you can relate or agree with these are the looming, persistent challenges I found. Please send me your feedback and comments:
    •    Self promotion was hard for people.
    •    They didn’t budget time and other resources wisely based on a plan; the reactive to the situations.
    •    They wanted to do everything themselves. They perceived it was too expensive to hire experts and found out the hard way how much time and money they wasted with a steep learning curve.
    •    Time management was a huge challenge. There was little balance between personal and business.

I would be glad to post and share, with your permission, yours and others’ comments.

Happy Holidays!  -MC
Pass it on . . .

Reflection is tricky

03 Nov 13
Michelle Cubas
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“I can’t go back to yesterday – because I was a different person then. ” – Lewis Carroll
Saw this quote on Jennifer Nguyen’s Facebook page. It encapsulated what I wanted to say about reflection.

Think of the magnitude of this statement. We’re all racing into the future when we may just miss the “door opening in the moment,” which was just the future. Heady, I know.

In coaching and business, planning is touted as the tool of choice. But, I think we over plan, and don’t allow time or room for serendipity to come into our lives.
What do you think?

Just look at American kids how they are over scheduled with play dates, sports and activities. There’s no down time. And, we wonder why they’re fatigued!

True for the parents and caretakers also. We’re so afraid of missing something, chasing a phantom life that hardly appears. (There must be an app [pill] for that!)

What are your thoughts? Please post here, @coachcubas or Facebook
Business Influences MC

Please post your input

16 Apr 13
Michelle Cubas
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One of my roles with clients is to help them to make a choice. Your input is welcome.

Thank you.

Coach Cubas

Influence is B.L.I.S.S supports NYT Article Premise

09 Apr 13
Michelle Cubas
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In the interview with Host Patricia Hirsh, Influence i s B.L.I.S.S., she zoomed into the idea of setting up your “work cred” with giving before getting. That meant helping a colleague with an overloaded schedule or just taking a moment to listen.

This terrific article is worth two-minutes reading time: “Is Giving the Secret to Getting Ahead!” (Sometimes I feel like a mind reader 😉

Enjoy the interview here.

Thoughts? What are your experiences with this concept?

Collaboration is really sharing

21 Jul 12
Michelle Cubas
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Oh, how we love to change the names of things; I chuckle when I hear gurus tout collaboration as a hearty business tool. Consider open source and crowd sourcing as two ways to collaborate effectively; these are tools.

Collaboration is really a mindset.
It is more about how will you project your creative juices at a problem to find a solution or expand an existing situation. How do you feel about setting your idea free?

Clients often say, “Well, someone will copy this,” or “How can I get paid for this?” They impede the opportunity for the idea to come to life. The attitude tells me they are holding the invisible string to see if it’s a sure thing. That says fear to me. Fear crushes more good ideas before they hit the air.

Instead, let’s introduce the idea of sharing and how everyone benefits from it. In your early educational career, like second grade, your teacher assessed your ability to “share well with others.” Can you remember how you were perceived in those days? If not, please review these easy, quick questions to see how you’ve progressed:

1. I want to be the only one who receives credit for work.                  Yes or No
2. “I enjoy when a plan comes together” (A-Team favorite line!)         Yes or No
3. When I put an idea out, I don’t want to be criticized.                      Yes or No
4. Others have better ideas than I do so I’ll keep quiet.                      Yes or No
5. When I meet with a team, I am inspired by the creative process.   Yes or No
6. Working with others generates ideas of my own.                            Yes or No
7. How my ideas will be used are important to me—I want control.    Yes or No
8. My boss steals my ideas so I don’t contribute anymore.                 Yes or No
9. I like to collaborate around the world and see how others perceive
    a problem and may provide a new perspective to a solution.           Yes or No
10. I speak out in a group setting so I can show how smart I am.         Yes or No

Any one or all of these may have crossed your mind. What are some others you’d like to see me include in a running list? Please email me and you will receive credit for your idea ;-).

Being alone with a great idea is no fun. Let’s celebrate it together and expand on your idea.
The next step is being in a safe, encouraging work environment that welcomes fresh input. It’s also about trust.

When working with organizations and companies the first element on the table is TRUST.  As we establish trust and respect for ideas, no one is made to be wrong and everyone can participate equally in the process.

The impetus for this post was my download from Hubspot. They are the most collaborative and sharing company I’ve had the pleasure to engage. Dan Zarella is one of my favorites. His wisdom is worth $$$$thousands! Be sure to subscribe to the blog
Shout out to: Magdalena Georgieva, Meghan Keaney Anderson, Pamela Vaughan, Dan Tyre and the entire Hubspot team.

Happy thinking . . . and make your second-grade teacher proud—collaborate! MC

Enjoy this from Hubspot:

Facebook Page Timeline Design Cheat Sheet

Facebook Page Timeline Design Cheat Sheet
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